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Beyond the pill - Learn "5 Steps Patient Journey Mapping"

●A patient journey refers to the process that an individual goes through when seeking healthcare services. It encompasses all aspects of healthcare delivery, including diagnosis, treatment, and recovery. Understanding the patient journey is essential in improving the quality of care delivered patient outcomes, and patient satisfaction.

● The patient journey can be broadly divided into five stages: pre-care, entry into care, in-care, exit from care, and post-care. Each stage has its unique challenges, and healthcare providers need to understand and address them appropriately.

● The first stage of the patient journey is pre-care. This stage involves the decision-making process that patients go through before seeking healthcare services. Patients may seek healthcare services for various reasons, such as preventive care, diagnosis of an existing condition, or management of a chronic illness

● The second stage is entry into care. This stage begins when patients seek medical attention and make an appointment with a healthcare provider. Patients may visit a primary care physician, a specialist, or an emergency room depending on their condition. At this stage, healthcare providers must ensure that patients feel comfortable, receive appropriate care, and have their questions answered.

● The third stage is in-care. This stage involves the diagnosis, treatment, and management of the patient's condition. Healthcare providers must ensure that patients receive evidence-based care that is personalized to their needs. Patients must also be involved in the decisionmaking process and be informed about their condition, treatment options, and potential side effects

● The fifth and final stage is post-care. This stage involves the follow-up care that patients receive after leaving the hospital or another healthcare setting. Healthcare providers must ensure that patients receive appropriate care and support to prevent relapse, manage symptoms, and improve their overall health.

● In conclusion, understanding the patient journey is essential in improving healthcare delivery, patient outcomes, and patient satisfaction. By addressing the unique challenges that patients face in each stage of the journey, healthcare providers can ensure that patients receive personalized, evidence-based care that meets their needs.

● Do you have a specific approach towards patient support program to map the above 5 steps in patient journey - precare, entry into care, in-care, exit from care, and post-care ?

4 Important takeaway for pharma marketers

1. Deliver Right Message at the Right time

2. Understand patient wants & their experience

3. Identify Pain Points

4. Turn Insight into Action

Blog By Ashish Jain